The Record Searchlight is a daily newspaper of over 35,000 circulation (over 40,000 on Sunday) serving Shasta, Tehama, Siskiyou and Trinity counties.Redding is the commercial hub of the region. Many residents and companies move to the area because of the reasonable cost of living, the beauty of the nearby mountains and lakes and the numerous outdoor recreational opportunities. The retail and commercial community thrive in this outdoor wonderland.The Record Searchlight's daily circulation area encompasses over 14,000-square miles of California's Shasta, Trinity, southern Siskiyou, and northern Tehama counties.The Redding Record Searchlight is in the Chico - Redding, CA DMA. The Redding Record Searchlight offers ROP and insert advertising opportunities in its daily and Sunday circulation. This paper also offers total market coverage (TMC) through a non-subscriber distribution. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.Average number of inserts in Sunday paper 20.